Media & Advertising
E-mail marketing in Romania: Peste 75% dintre destinatari nu deschid mail-urile
Rata de deschidere a e-mail-urilor din Romania a inregistrat o valoare de 24,53% in intervalul ianuarie-august, aproape egala cu rata medie de deschidere inregistrata pe intregul an 2009, a declarat Andrei Georgescu, seful companiei de e-mail marketing White Image.
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Rata de deschidere a e-mail-urilor a fost in 2009 de 24.48 % iar pe primul trimestru al lui 2010 a fost de 25.92 % in crestere fata de 24,18% pe primul trimestru in 2009, conform White Image.
In prezent nu exista studii oficiale care sa indice o valoare exacta a pietei de e-mail marketing.
Agentia White Image, specializata strict pe servicii de e-mail marketing, a terminat anul 2009 cu afaceri de 260.000 euro si pierderi de circa 4.500 euro, conform Ministerului de Finante.
Printre concurentii White Image se numara companiile Mail Agent, Kondiment si MRM Conectoo.
In prezent nu exista studii oficiale care sa indice o valoare exacta a pietei de e-mail marketing.
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